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How To Boost Content Marketing Effectiveness with Buyer Persona Scenarios
Honora’s November Holiday Shows at QVC – Behind The Scenes (Photo credit: Honora Pearls) (This is part two of a three part series on the use of Buyer Persona Stories, Buyer Persona Scenarios, and Buyer...
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Follow the Road to Content Marketing Effectiveness with Buyer Persona Story...
map-icon_500x500 (Photo credit: Shmector) (This is part three of a three part series on the use of Buyer Persona Stories, Buyer Persona Scenarios, and Buyer Persona Story Mapping to drive effective...
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Is Your 2014 Sales Strategy Already Doomed By Lack of Information?
The Missing Piece (Photo credit: Jennuine Captures) Right around the corner, the laborious and angst filled process of planning for 2014 begins. 2014 will be different. While economic growth will...
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Lead Optimization Study: The Right Prospect, The Right Message, At The Right...
English: an animated clock (Photo credit: Wikipedia) Generating leads is a big deal. Acquiring new accounts and customers an even bigger deal. Getting both of these right is a very good deal....
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4 Buyer-Focused Strategies B2B Businesses Must Get Right For 2014
Focus Not (Photo credit: gullevek) The process of planning and budgeting has begun or is about to begin for many senior leaders returning to post-summer planning mode. Usually, the fixation is on the...
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5 Core Components of Buyer Persona Development
number 5 (Photo credit: Leo Reynolds) What exactly is buyer persona development? Recently, this question came from several who have “done personas” but have met resistance or disappointment. Our...
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7 Criteria To Ensure Doing The Right Things For Buyer Personas
Peter F. Drucker – Management is doing things right; leadership is doing the right things. (Photo credit: QuotesEverlasting) When we put time, resources, and money into anything we do business-related,...
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7 B2B Buying Behavior Trends To Watch In 2014
Runaway train (Photo credit: ammostro) Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. Adapting to new channels as well as technologies to solve critical...
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5 Reasons For Poor Buyer Personas Steering Marketing In The Wrong Direction
WRONG WAY (Photo credit: CarbonNYC) This July marks the 13th year since the first drafting of the concept and methodology of buyer persona development. Notably, in the last three years, we have seen...
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The Pursuit Of Goals Drive Buyer Decisions
Business Goal by Delwar Hossain Market behavior, in its most simplistic form, is about buying and selling. As simplistic as it may appear, market behaviors are filled with complex goal-directed...
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